The 25thsession of Shenzhen International Watch & Clock Fair had its grand opening at Shenzhen Convention & Exhibition on June 26th, 2014 with summer in full bloom. Tian Wang introduced its Shining Aeon Series at the exhibition, interpreting the British Retro Style.

With the scorching sun as fire,

                                                                                                 The enthusiasm is hot as ever.

                                                                                                 Tian Wang Watch achieves great success,

                                                                                                 And takes the lead at the Watch & Clock Fair.

On June 26th, 2014, with summer in full bloom, the 25th session of Shenzhen International Watch & Clock Fair had its grand opening at Shenzhen Convention and Exhibition Center as scheduled, bringing together more than 500 brands, attracting businesses from all across the country and the world.  Approximately 50,000 visitors attended the exhibition. As the leader in the watch industry, Tian Wang Watch displayed its shining Aeon Series  and other classic series of wrist watches at the largest professional exhibition of clocks and watches in mainland China.

Shenzhen Watch & Clock Fair is a grand annual event that sets the benchmark for the Chinese watch industry. It carries forward the tradition of luxury and charm of technology, and is a visual feast of domestic and foreign timepieces.

This year, Tian Wang Watch stuck to its240m2 maximum booth size just like last year, with a tawny color exhibit on the outside, and wood color lining  inside. The  huge photo wall display was eye-catching. And the Aeon Series  and other classic series of Tian Wang Watch were displayed with elegance, demonstrating the spirit of the brand:“with profound connotation and rich heritage, to deliver proactive lifestyle" and a touch of culture, calmness and grace, highlighting Tian Wang Watch’s famous enterprise style and leading position in the domestic watch industry.

The full-color LED large screen played the brilliant advertising films of Tian Wang Watch brand, the video highlights of star events in succession, the 25th anniversary of Tian Wang Watch and other exciting micro films. Tian Wang Watch’s star event highlights attracted the audience’s attention. Among the audience were Miss Huang Shengyi, the famous singer and star who had attended  the 2010 Tian Wang Watch Chic Series new product launch conference; Du Chun, the famous movie star who had attended Tian Wang Watch’s 2012  Emperor Tourbillon Series new product launch conference. Tian Wang Watch’s 25th anniversary of the legendary time journey, and other previous star events video highlights were screened.  Tian Wang Watch’s 25th anniversary of the legendary time journey has attracted many famous movie stars including Jia Nailiang, Daniel Chan, William Li, Peter Ho and other public stars to support  Tian Wang Watch’s 25th anniversary brand ceremony.  The video also presents a preview of Tian Wang Watch’s 2014 Time Testing Journey Star Events, which can be described as a different kind of spectacular star event of extraordinary brilliance. Let’s wait and watch how it turns out!

In 2009, Tian Wang first launched the Aeon Series. Its design is inspired by a marine propeller, partially submerged in water, installed on the ship’s side and tail, shaped like a wheel fitted with numerous paddles projecting above the circumference of the wheel that rotates clockwise to move the ship forward. As a better part of the wheel is above the water’s surface, it is also known as “paddle wheel.” In the 19th century, the West widely applied paddle wheels to steam engines and ushered in a new era for steam engines.. Similarly, in 2009, Tian Wang’s Aeon Series upgraded itself in praise of the spirit of courage, wisdom, perfection and exploration, and achieved another milestone in the era of wrist watches. After its launch, the Aeon Series was a much sought- after watch by its customers.

In 2014, Tian Wang paid a classic tribute to the spirit and design of the progressive, persistent pursuit of time “paddle wheel” by reinterpreting the Aeon Series wrist watches. It incorporated the British classic design style, the Aeon Series comprised new elegant watches with restrained leather straps, and stainless steel straps with a retro feel. The “paddle wheel” dial with a different chroneme cast a permanent impression of the era, and the entrepreneurial spirit during that time. In 2014, May Day marked the launch of Tian Wang Aeon Series Classic Glory, an upgraded version, which was enthusiastically received by its customers, making it a favorite with the masses.

Tian Wang Pavilion displays exquisite timepieces and new products of Tian Wang Aeon Series, and also  classic watches such as the ones in the 25th anniversary of the Legendary series, the Emperor Tourbillon Series symbolizing the prowess of the watch industry, the Golden Knight Series interpreting the noble spirit of knights, Chic Series showing the brilliance of fashion, and others. In addition, Tian Wang Watch specifically displayed the handprints of famous movie stars Peter Ho, Jia Nailiang, Daniel Chan, William Li and other stars in last year's Tian Wang’s 25th anniversary of the legendary time journey activity as a special gift for 2013 Tian Wang’s 25th anniversary brand celebration ceremony, which was  memorable, and  attracted  many visitors. 

The oversized, hand-polished tourbillon movement, and the basic mechanical movement, independently developed and designed by Tian Wang Watch is also eye-catching.  A symbol of the world watch industry's top watch-making technology ‘Emperor Tourbillon’, the bigger its tourbillon frame is, the greater the energy consumption will be, hence the requirements for material and accuracy are higher. The special oversized tourbillon movement that Tian Wang Watch exhibited this time, adopted more than 110 precision parts, overall scaling up to eight times more than usual, which can be described as a precedent in the domestic watch industry, and also highlights Tian Wang Watch’s exquisite watch-making techniques and its level of expertise.

In 2013, Tian Wang made its first attempt to organize a national tour for the brand with contracted supermodels, for the  first time in the watch industry. This exhibition also led Tian Wang Watch to sign supermodels to interpret the new Aeon Series of wrist watches, perfectly presenting the British retro style. Additionally, a fantastic performance by professional violinists and pianists interpreted the classic Aeon Series. Other exciting activities also attracted a large audience. On the first day of the show, Mr Wang, the head of the Consumer Division of the State Ministry of Industry and Information Technology, and leaders of Shenzhen Clock Association made a special trip to Tian Wang Watch booth, and took group photographs with Tian Wang Watch.

In the sands of time, the Shenzhen Watch & Clock Fair is like a grain of sand, a fleeting thing that passes all too quickly through our lives until we grasp it tightly. Tian Wang Watch has made such amazing strides that we look forward to this year’s Tian Wang Watch Time Art, and a perfect start to the New Year.